This webinar will discuss methods used to engage older adults in research. Whether research is conducted targeting groups with overt physical and mental challenges, or targeting relatively more independent adults with few physical or mental complications, the challenge of connecting with the community itself is of high importance. Moreover, as financial exploitation and scams become more widely recognized, trust and connection to facilitate recruitment may become even more difficult to achieve. Generational and other demographic factors relating to attitudes toward research also might play a factor in successful recruitment and retention. Strategies for success based on lessons learned from multiple research experiences with older adults will be discussed.
Presented by the Trial Innovation Network and Medical University of South Carolina.