Recruitment Innovation Center

Helping you identify, engage, and enroll more efficiently and effectively.  

Innovating. Connecting. Collaborating. Educating.

  Request a tailored RIC consultation.  

Achieving our mission of discovering, developing and delivering healthier tomorrows depends on successful participant engagement, recruitment, and retention in our research studies today, which can be one of the most challenging aspects of conducting clinical research. 

 RESEARCH!AMERICAThe Recruitment Innovation Center (RIC) provides Duke’s clinical research community with connections, collaborations, and resources to support efficient, effective, and equitable participant engagement, recruitment, and retention, including strategic planning, data-driven tactics, and patient engagement resources.

RIC’s free, tailored one-on-one consultation services, studios and training options include:

  • Feasibility assessments and data-driven cohort discovery
  • Collaborator identification and partnership facilitation
  • Strategic engagement, recruitment, and retention planning that incorporates health equity and diversity as foundational principles
  • Social marketing and communications planning
  • Review and editing of patient facing materials (consents, flyers, web content, etc.)
  • Effective protocol design and development options (minimizing the burdens of participation with a feasible schedule of events and eligibility criteria)
  • Tailored recruitment regulations and best practices training

Equitable Engagement, Recruitment and Retention Planning

Recruiting people from diverse racial, ethnic, and other marginalized groups in studies helps to ensure:

  • Equity – to advance research outcomes for ALL patients, promote equitable access to innovation, and narrow gaps in health equity
  • Scholarly Rigor – to significantly enhance the generalizability of study results, improve population health, and explore differences across race, ethnicity, and ancestry
  • Meaningful Engagement – to ask people to participate rather than assume they are not interested or don’t meet the eligibility criteria

Other services we offer include:

Recruitment Regulations, Tools, and Best Practices: we offer tailored one-on-one training for study staff, study teams, departments, and divisions. Request your tailored training.

Plain Language Mini-Consults: Our plain language mini-consult will provide you with a lay-summary of your research, bulleted statements and taglines that you can use in your advertising materials and a lay-friendly concise summary of your project that you can use in your informed consent form.

MyChart Invitation language review, editing and formatting: Are you planning to use MyChart to send research invitations to potentially eligible patients? We can help you craft an engaging, equitable, and informative invitation with a clear call to action.

Community, Stakeholder, and Patient Engagement in Research Resources

Social Media Marketing Consults: Are you wondering whether social media marketing is right for your research? Curious about how to decide? Interested in working with the Discover Duke Research Facebook team? Request a tailored Social Media Marketing for Research consult today. Learn more about the Discover Duke Research Facebook Page and Social Media Marketing Service.

Clinical Trials Directory Postings: Would you like your study posted on the Duke Health Clinical Trials Directory? Complete this template and return it to

Patient Engagement Studios: Bring your research idea and materials to a group of trained and empowered patient research advocates; obtain feedback, insight, and advice on your plans and materials to make them more patient-centered, lay-friendly, equitable, and feasible. Complete this request form for a free myRESEARCHpartners Patient Engagement Studio to get the process started.

Patient Advisory Council Development and Training: Would you like to develop a patient advisory council for your research portfolio or therapeutic area? Learn how to recruit, train, and empower these valuable stakeholders to help you make your research more appropriately diverse, equitable, and patient-centered. Contact Jamie Roberts ( to learn more.

Center for Equity in Research: The Center for Equity in Research is addressing the profound challenges of the COVID-19 pandemic and racial reckoning that unfolded during the summer of 2020. The vision for this Center is to provide leadership, guidance, and resources to improve equity and thwart bias and racism in research.

Contact or call (919) 681-5698 for more information or to request a consult.